This is just a quick wake-up call sort of post to the agency that I left a month back:

• The Art Directors working on that telecom’s account are questionable.
• With their design powers, I had the chance to see a silver mercedes with a black door for the first time in my life.
• According to that telecom’s guideline the background is fake and off-guide and the plastic bags the models are holding are too fake.
• The logos of the sponsors placed at the right bottom are not aligned, with the other logos and everything is a 2nd year student work.
• the text in the box is not aligned at all, spacing and leading are just a joke. Also, what’s with the TV promo text on the lower right? Who the hell approved this?

What the heck is this? It’s not even appealing as telecom advertisement? It is too feminine it could work for some tampon/pad company. I’m attaching the ad here, found it on facebook (alignments are a bit better here, but look at Waseet’s latest issue or Amman’s streets) and removing the logo of the telecom.

My ex-agency, Hire a freaking Art Director. Telecom, I hope this gets into your inbox.

I keep saying this again and again… I hate leaving a place that I got attached to… the fact that I have to say goodbye to people is hard for me to get used to.

I feel lucky because I had the chance to meet all of you in this lifetime. It was extraordinary, and still is. If I did anything wrong, I’m sorry. Thank you for coming into my life, and letting me enjoy my life a little bit more with your company and friendship. I feel so grateful for what I achieved this year, awards at a local awards ceremony and a bronze at the Dubai Lynx. Also, designing the guideline for an international brand and working on nice clients/accounts and giving all I can while I’m still an undergraduate. El7amdellah! I never saw it coming! I think I have faith now, I really want to thank everyone for the good times and from the bottom of my heart, I will miss you guys.

I will miss all of you, especially the ones I got closer to recently. I wish you the best in life and I hope to see you again one day and visit me whenever you can, you’re welcome in your second home, Jordan (since I’m not planning to come back to Kuwait, not for the next 2 years at least).

I will also miss hanging out at the avenues, shopping with my friends, eating out at chili’s, having shisha at the most awkward cafes, cruising on the gulf road, fixing my hair at spaloon, sleeping over at friends’ places, going to sultan center and buying things I don’t need for no specific reason, watching censored movies at the cinemas, expensive rates for phone calls… no I’m kidding! I always miss Kuwait for reasons unknown.

I leave you with some documented memories as in images of what is going to be good ol’ times.

_{Click on any image to get a larger version.}

Oh and the Pussycat Dolls were in Kuwait.

I’m so random, I know.

Diesel bangs the drum (and other things) for its worldwide Dirty 30 party, Done by SFW Porn.

Diesel SFW XXX invitation to 30th birthday party on 11th October 2008. 24 hours, 17 cities, 1 party: Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sau Paulo and New York. The international line up includes Mark Ronson, N*E*R*D, M.I.A., David Holmes, Chaka Khan, New Young Pony Club and many more.

If you’re not Muslim, an Arab or someone who lives in a country where religious laws are applied, you might read this and think to yourself, “what the **** is Moey talking about here? I don’t get it.”

Well, Ramadan is a holy month, you are not allowed to eat/drink anything from 4 am till 6 pm. First meal is usually at 6 pm and the last meal at 2 am, so you usually stay up even if you don’t fast because everyone is, it is kind of a schedule killjoy. However, you need to wake up next morning and be at work by 9 am and function well until 3 or 4 pm.

Now, this is totally fine (not in Ramadan, where your schedule is normal and you get to sleep earlier) but in Ramadan it is a mess.

Now you might say “I hardly sleep right now and I’m in University! All I do is stay out all the time, sometimes party, go online and sleep for 3 hours/day yet ace my exams!”. Well, working is different (I mean DUDE, it is Art school!).

Well, that is true, I do the same thing. But, the one thing you have and I don’t is… Naps!

Naps, which you recharge your batteries in let’s say, do not exist in the real world scenario, not if you work in advertising. If you don’t sleep well at night (because you were working on a deadline, updating your files or trying to communicate with those you can’t reach at work) you still have to work for 9 hours (and sometimes more) and you do not get to nap. Try imagining that day for an extended period of time and then you will know what I am talking about.

Being tired is fine but the fact that you still have to be FULLY FUNCTIONING no matter how tired you are is what matters. To wake up, you will end up drinking 2 liters of coffee, and once that doesn’t you will have to switch to Red Bull… then you will start sweating as if you’re in a sauna room.

Eventually, you survive without screwing anything up and get a “good job” from your boss…

Advice: If you can’t stand this, do not think of advertising.

Anyways, here’s a new ugly logo coming up.

HP has decided to go wacko and go glossy, now the logo almost looks like a SUPERHERO according to Freddie, They have decided to move away from the rounded rectangle and go with a circle. The HP now has a “fancy” bevel to it as well.

I think it is disgustingly bad!

+ Source.
+ Via.