Introducing the latest Artwork of Zain’s new service/offer, Zain 5 Xtra.
Zain 5 Xtra is a new offer, similar to Zain 5, it is an unlimited prepaid pricing plan which includes FREE 5 on-net super numbers, 5 Piasters to any local destination (Zain and other networks) and a special rate for 3 international super numbers for 1.5 JD/week
For more info check the advertisement.
Agency: Saatchi & Saatchi, Jordan
Creative Director: Georges Joujou
Art Director: Mohamad Shawash
Copywriter: Dina Hamadah
Ad was built on the previous Zain 5 ad, that included a hand, this time done as an illustration.
P.S. We are happy to be the first agency following up with the new Zain regional guideline of Pattern/Pictogram usage, Zain Jordan is the first in the network to use the latest updated guide.
Browse Timeline
Comments ( 20 )
Half a JD a week more than Zain 5 only to get free messaging as well?
Or maybe I’m not seeing the whole picture.
Khaled added these pithy words on
Jul 05 09 at
11:50 am
>>> Art Director: Mohamad Shawash <<<
ouch! luvvvved this!!
liked the add, fresh and colorfulme is his sister
me speak london very best hehe
don't push am out~
P.S. missssssed u komayat komayat 2oubeh ;*)
Soso added these pithy words on
Jul 05 09 at
12:43 pm
nice work…. didnt know you worked for the Zain account.
Tamara added these pithy words on
Jul 05 09 at
3:49 pm
You see, to begin we are paing for SMS that are for free.
If you ever read about gsm networks, how they work you would know that any SMS sent by anyone of you costs any company 0.000000000000 money. Literally nothing. That’s why its just limited to 160 characters.
Marcel added these pithy words on
Jul 05 09 at
10:11 pm
This information is very interesting and valuable to everyone of us who are interested in this topic. Thank you for posting this.
Beth M added these pithy words on
Jul 06 09 at
1:10 am
Welcome to the team Moey, it’s good to see you on our side for a change:)
Lara added these pithy words on
Jul 07 09 at
12:24 pm
Zain or Saatchi Lara?
Regarding Zain, I’m still going to rant!
Moey added these pithy words on
Jul 08 09 at
12:41 am
Nice. My only comment would be in the copy, in the illustration it reads 5 EXTRA, but in the body the concept / product name is EXTRA 5…
Good design over all, the hand does catch your eye, and the colours are faltering and work well.
Patrick Semaan added these pithy words on
Jul 08 09 at
11:20 am
Thanks P. the ad was based on their previous 5 campaign that has the same hand, but in an image form not an illustration.
They asked for the copy this way, It was the way you said it.
Moey added these pithy words on
Jul 08 09 at
2:47 pm
Zain
Rant all you want bil3aks we’d love to see things from a critical eye.
Good job again
Lara added these pithy words on
Jul 09 09 at
12:10 am
ummm just one question?
u cant make an orange number as one of ur super (*SPECIAL*) number lol right?
Sara added these pithy words on
Jul 18 09 at
2:52 pm
hey all
please someone help me and answer this question :
how much are the maximum minutes for this tariff ???
is it 500 minutes like the old zain 5 ???
btw if so : It’ll be a bust cuz Umniah have 3000 monthly super minutes and they can be RECHARGED weekly for 1 JD !!!
but we for 1 JD a WEEK we have UNRECHARGABLE 500 super minutes !!!
however I hope zain Xtra brings more minutes
thanx mates
Micheal Haddad added these pithy words on
Oct 26 09 at
7:35 am
