It is really stupid, and immature and trouble-causing, but let me give you the full “images”.
A designer (who was upgraded to an Art Director) was asked to design a business card, and some stationary along with an envelope. He designed them as dummies that look realistic (as in took a screenshot of cards and things in 3D and nice backgrounds) in Adobe Photoshop, forgetting the fact that it has to be executed on Adobe Illustrator. So, since he did it on Adobe Photoshop, he makes wonders of wrong perspectives, a little bit of skew transformation and wrap. But It look good at the end.
Then client servicing presents it to the client, he loves it WOW! It gets approved and now he wants it released (and they want it to look like the marvellous amazingly done dummy). But… you find that when another Art Director (me for example) takes the job, It is sort of impossible to do, because dimensions do not fit. The logo is not tilted, the card is not squared, the invitation is not that wide, the text given doesn’t fit like the dummy text applied… Because the cards/designs should have been designed on Adobe Illustrator first, then implemented on Adobe Photoshop to give realistic fake dummies.
Am I making sense here? This is the 2nd time I get such a job, I release things perfectly! I’m younger and I have less “work experience years”…
At the end of the day, I shut up, explain to 1,234,567 people why it doesn’t look like that, they don’t believe, then the see actual and believe and I get a “Thank you” from them, not my team… Instead I get more “messed-up” jobs.
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Comments ( 6 )
I understand what you mean.
I had the same problem back in the Agency I was Art Director at in Kuwait. We just said that stationeries should never be presented like that (on screen). Only actual mock-ups, of the actual design, only on normal card board and paper. And during presentations, client service mentions several times to the client, that is a mock-up, using normal cardboard and not actual materials.
Patrick Semaan added these pithy words on
Jun 11 09 at
3:51 pm
Second time? If you work in Dubai this will be the second time in a given hour.
KJ added these pithy words on
Jun 12 09 at
11:49 am
your in jordan !!!!
what did you expect ?!!
the land of a million minster , and where only your connections could get you a job .
frustrated jordanian added these pithy words on
Jun 14 09 at
8:09 pm
welcome to the club buddy !
i worked as a machine-designer for a few years in saudiarabia ! and imagine how a 300 components machine should be finished in a week based on a dumb*** openion !! I loved machinery design alot but for what i saw in the region “which is normal” i decided to quit engineering and head to photography, much much more relaxing
Ehab Othman added these pithy words on
Jun 25 09 at
3:49 am
Hey pal, this is not new…U will be surprize that are alotsa such AD & even graphic designer ard…
Noise added these pithy words on
Jul 15 09 at
3:52 pm
