Teta Latifa is the genuine hero of the Taanayel Farms – Airport Advertisement (already 21,000 viewers on YouTube), directed by Nadine Labaki and produced by Zoe Productions Beirut and done by Leo Burnett Beirut (one of the most intelligent offices in the Middle East) and for those who want to know more about Teta, for the adopters and the lovers, watch this video and join her facebook page.
(click another version with subtitles)
Teta Latifa has become a star after attracting fans from Lebanese communities in Brazil, Ivory Coast, Argentina and South Africa. She’s the star of an advertisement posted Nov. 6 on YouTube.
In the video, the Teta tries to persuade an airport guard to allow her carry in a bag several labneh, yoghurt and cheese containers from ‘Taanayel Farms’ to her grandson in Canada.
“There’s too much liquid. It’s not allowed,” the guard says. Ultimately he lets her take only one jar. “This is for your kids,” she tells him about the jars that he leaves out of the bag. The advertisement was reportedly seen on YouTube 10,000 times in 10 days.
Leo Burnett Beirut’s Associate Creative Director, Omar Boustany, says the majority of visitors were from Lebanon at first. But then the Teta “phenomenon” reached Lebanese communities in Brazil, Ivory Coast, Argentina and South Africa,The TV ad has cost $75,000.
Enjoy the labné, Teta Latifa spirit and spread the word, become a fan of Teta!!
Yallah, a autre fois !
