I don’t know what to say/how to start… this font is getting on my nerves, alright?
This specific font is becoming the new Naskh and that is not right, check every single ad in the streets of beloved Amman, 99% of the ads have this font as the main type, created by Boutros/Grapheast. What I hate about it is the identity, I saw it on banks, food, awareness, TV… etc! ads.
In some agencies, creative directors and even clients force you to use it. they even use it for guidelines… They use it on everything, Calling people who create guidelines: PLEASE STOP USING THIS FONT!
I had the pleasure of sitting through the most awful clients *silly type of clients* ever. They very unhelpfully change your designs using MS Paint over the low resolution JPEGs or PNGs you previously sent for preview purposes and recommend specific fonts and then ask you to implement that.
Again, it is the tax you pay…
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Comments ( 14 )
[...] has the word “Arabi” – عربي which stands for an Arab, in GE SS Two font for your [...]
What’s cooler than my first tattoo? (check it, worth it) | Moey's added these pithy words on Dec 30 08 at 3:45 am
LOL although the font looks good :S using/abusing something too much may backfire!
samia-chan added these pithy words on
Apr 27 08 at
1:02 am
Yeah I used to like it, but now its over-used I hate it! Seriously, such a waste. This font is really nice, but people are stupid. And they used it 3al Fady wel Malyan.
Theres also another font that was abused before this one, and its still used in the Mobily KSA phone operator (www.mobily.net.sa)…
I used to love it but now OMG I get pissed when I see it around ANYWHERE.Please check it out and rant about it for a little bit
Moe Sam added these pithy words on
Apr 27 08 at
2:58 am
please from where can i get this font for mac os ?? i wna use it for annual report design
dodo added these pithy words on
Jul 07 08 at
11:12 am
Well, I am glad that this design is well appreciated in Jordan, and I am disappointed that our sales in Jordan does not exceed the 3 clients who paid for this fonts. Either our 5 clients control 90% of the market, or everyone is using pirated copies. I hope you have paid for it. In any case if everyone who used our fonts paid for them, we would be selling them much cheaper, and more important, we would be designing more fonts for you to love… John Boutros Grapheast General Manager
John Boutros added these pithy words on
Aug 13 08 at
6:26 pm
Cool to see you here John
I don’t read Arabic but I think this font looks really nice, especially placed next to something like Helvetica Neue, which it matches well. Sure fonts can be over used but there is also a lot to be said for reader familiarity. That’s important in many situations.
Magnus added these pithy words on
Aug 15 08 at
9:37 am
John & Magnus, I love the GE SS fonts but they are overused now.
This one specifically is becoming the new Arial let’s say.
Moey added these pithy words on
Aug 15 08 at
1:18 pm
To John Boutros: hi John, where can I buy the GE SS Two font? You hope people buy the font and I’m trying to do so but I can’t find a place in internet where I can obtain that font.
Could you please send me a link where I can buy it, or if you know the price for the entire set?
Thanks!
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Francisco added these pithy words on
Dec 19 08 at
2:06 pm
Hi Francisco
If you are in Jordan, all you need is contact Grapheast Jordan, marwan@grapheastjordan.com, if you are anywhere else check http://www.grapheast.com, or simply email sales@grapheast.com, we will get in touch with you. Ask for our full collection, I have no doubt you will find many more fonts you like.
John Boutros added these pithy words on
Dec 20 08 at
12:34 am
falcon added these pithy words on Could you please suggest any good Arabic font for designing logos?
Prathap added these pithy words on
Nov 19 09 at
9:34 am
John, the point you raised about the number of licenses issued compared to the number of professionals using your fonts is interesting.
For a long time the Boutros / GE fonts have been the best available, and using fonts such as the GE SS range has been the only commercial option when wanting to match mono-linear latin faces such as Helvetica, Futura, etc. Therefore, as the only provider of new Arabic type, you’ve had a monopoly in the market and been able to charge ridiculously high prices. I have considered your type a number of times for projects and had to find alternatives simply because the price was prohibitive.
I’m very glad to see type designers such as Nadine Chahine and Peter Bilak creating new Arabic type – Helvetica Neue Arabic, Frutiger Arabic, Fedra Arabic – which is not only created to specifically match latin faces, making dual language typesetting so much easier than using two separate fonts, but is offered internationally at much more competitive prices than the GraphEast range of fonts.
You raise a point that your fonts are expensive because no-one licenses them and chooses to use pirate versions. You may find a keener uptake if you loosen your grip on them and offer them for sale through international re-sellers at a reduced price.
James added these pithy words on
Feb 13 10 at
7:40 am
