For god’s sake, anything you believe in’s sake. STOP STRETCHING OR SQUEEZING TEXT! It is visually wrong and not comfortable to the eye.
Are you visually blind? Some fonts come originally wide or condensed/light, Allah ykasser edeih elle 3allamkom design 3ala ignoring this. It is a rule, pay attention to the effing instructors, respect text.
Inno mesh heik, Wallah 3eib!
P.S.: 99% of Jordanian universities design students/graduates know shit about type/font/scripts (It takes agencies here ages to find qualified “designers”, I at least know 5 big agencies suffering.
*wrote this upon newspaper ads, school projects and some obsessed “designer” at my university who is freaking insane.
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Comments ( 9 )
I also don’t understand why some designers don’t pay attention to the Arabic font in bilingual ads. For example, Orange’s ads around town used an acceptable English font, but the Arabic font was just terrible. In some cases the characters didn’t even lineup together correctly!
za3tar added these pithy words on
Mar 22 08 at
5:27 am
hehehee
haddi balak, Moey! You remind me of this instructor I had who taught us the basics of type right from the foundation. Unfortunately, the students were busy mocking his constant cussing and wild gesticulation. He was a funny character after all!
z added these pithy words on
Mar 22 08 at
8:58 am
I Hate it too!
You know whats even worse, squeezing pictures!! Pictures with people or things wider or taller than they should be… aaaahhhh drives me crazy!And this problem isn’t only in Jordan, saw it in Egypt and A LOT in KSA even in professional ads for large companies…
Moe Sam added these pithy words on
Mar 22 08 at
11:26 am
za3tar; I agree the Arabic type used for orange isn’t that nice, very normal and doesn’t relate to the English.
z; shayfeh, they really paid attention.
Moe Sam; I know man it exists everywhere, but here using it is like chewing a gum.
Moey added these pithy words on
Mar 22 08 at
12:45 pm
A little sensitive there eh?
But you know. They need to be taught a lesson for being dumb!
Rebellious Arab Girl added these pithy words on
Mar 22 08 at
1:23 pm
Boohoohoo!! Streching text SUCKS!!! Moey you rock!
Josef J. added these pithy words on
Mar 22 08 at
1:45 pm
thank you for publishing something like this! I’m not a designer and I don’t think I can tell a single rule in design more than I can tell the weather pattern in Amman, but I know for sure that there is nothing more irritating than looking at stretched/compressed/widened/artificial fonts!! I go through logos and other designs from time to time (I love yours), and you just put that something-is-out-of-tone feeling (when I see these fonts) into words! write this for a newspaper or something…
rania added these pithy words on
Mar 25 08 at
12:46 pm
