Seriously, just look at Chili House or Chili Ways for example. every branch has a different way of packaging, and even food tastes different, and has no identity whatsoever. 99.9% of coffee shops share the same menu, same orders and sometimes same prices! take Abdoun’s circle for example.
If you’re not going to create something different/elegant/creative then don’t open at all. what kind of marketing procedure are you following for god’s sake!
Look at countries around you, Lebanon’s Zaatar W Zait, Kuwait’s Chocolate Bar or Burger Boutique for example. See the difference, that you can’t make.
Chili Ways/Chili House. Burgers are covered in plain foil, at least print your logo on that. maybe, special knifes, spoons & forks? do you know what’s the most common thing between all restaurants in Jordan? fast food or not.. LARGE TV SCREENS, LCDS OR WHATEVER PLAYING LOUD MUSIC ON EITHER MELODY OR ROTANA!
Learn from other countries, places like TONI&GUY, Foot Locker and TopShop have their own DVDs/Videos played on their screens tagged with their logos and creating their own identity. not randomly playing any free-to-air TV station!
In Syria for example, the local brand “inHouse cafe” (Syrian version of Starbucks) have got their own music collection CDs and they make sure to tune to VH-1 all the time in all branches.
I Salute Gerards, Maccheroni & Blue Fig for the amazing work, such brands should go regional/international for the good work. Chili House, Chili Ways, Jabri… and the list goes on, stays in Jordan and dies.
*The Chili House website designer stole Hardee’s Paris Hilton campaign photos for the flash intro, and it is also a flash modified template… 3eib!
**Scheduled post.
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Comments ( 10 )
I hear ya man, its not their fault, its the clients who have no taste or no deep pockets,
as for those who steal stuff from the net “illy bebalash katter menno” i say: tel7aso teezy
amjad mahfouz added these pithy words on
Dec 31 07 at
4:21 pm
Maccaroni’s sucks. Sorry but that’s true. Their food is disgusting and overpriced.
Saned added these pithy words on
Dec 31 07 at
9:24 pm
happy new year in joy and health ya connaisseur
my stomach feels much better after i left these chilly brands aside.
Vas added these pithy words on
Jan 01 08 at
10:52 pm
*bows* you are absolutly right and you couldn’t have said it any better! cheers!
dragonsvamp added these pithy words on
Jan 01 08 at
11:36 pm
thats not the point saned. the point is it’s ‘different’ just like blue fig and gerards. But of course you can’t see past your nose on that. I thought their food was good actually when i went that one time. You might have just had a bad day or something and didn’t want to like it. *headpats*to saned
dragonsvamp added these pithy words on
Jan 01 08 at
11:37 pm
hala 3ammy ! what can i say ! more than that ?
fhemet 3alay la 7alaklol
Suicidal Angel added these pithy words on
Jan 03 08 at
5:44 am
Hey guys, go to http://www.adsinjordan.com and take part in the survey you will be interested in the results (it’s about brand identity)
amre husseini - AKA BITEME added these pithy words on
Jan 08 08 at
1:11 pm
I understand what you are saying however you have to look at the true meaning of brand imaging. First off you can go anywhere in Amman and ask somebody what Chili House is and they will know it because it has developed a brand image of tradition and loyalty. Chili House has rocked ever since it opened in 1985, It consistently offers good quality food and excellent service. It is not like other resteraunts. At chili house you get the experience of a casual resteraunt with fast food prices. When you come to Chili House you are seated and somebody comes and takes your order. Also you get served with real plates and eating utensils. Other fast food resteraunts you get your food wraped in some plastic and thrown at you while you wait in line. I was in Amman a couple years back and i noticed that Chili Ways had opened.??? What the heck is that. I completly see what you mean about a lack of originality. It is the same menu, look, colores, uniformes as Chili House. I dont know anyway HAPPY NEW YEAR everyone.
Sam Daoud added these pithy words on
Jan 08 08 at
3:39 pm
i think tht chili house nd chili ways is the same company but they do have pretty good food…
jenjen added these pithy words on
Jun 21 08 at
1:02 pm
feras t added these pithy words on 